According to The Sun , Fast food giant Subway is set to introduce a major redesign at its nearly 40,000 locations worldwide in 2025. The revamped concept, called Fresh Forward 2.0, builds on the success of its original Fresh Forward design, which was launched in 2017 and has already led to over 20,000 remodeled or newly built stores globally. The new design aims to enhance convenience, improve the guest experience, and increase profitability for franchisees.
Subway’s Chief Development Officer, Mike Kehoe, explained that the first Fresh Forward was more than just a remodel—it was a complete refresh to attract customers and boost team pride. The updated Fresh Forward 2.0 promises to continue evolving the brand, ensuring that Subway stays competitive while delivering on its promises of convenience and experience.
Big changes are in store with Fresh Forward 2.0. The design will bring a stronger brand personality to Subway restaurants, with vibrant decor, bold wall graphics, localized signage, elevated lighting, and warmer wood tones. The redesign will also improve Subway’s digital services, with the testing of self-serve kiosks, order-ready screens, and kitchen display systems at select locations to streamline operations and enhance convenience.
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The new design has been tested globally, receiving positive feedback from franchisees, employees, and customers. Many diners reported that the updated design increased their likelihood of dining in at Subway and returning for future visits.
Fresh Forward 2.0 will begin rolling out in select countries, including the US, UK, Germany, France, Saudi Arabia, Panama, and Australia, in the coming months. Subway, with nearly 37,000 locations in over 100 countries, continues to be one of the largest quick-service restaurant chains in the world.
Subway is not the only chain making significant changes—Outback Steakhouse has announced plans to simplify its menu after closing 41 locations, and Starbucks is rolling out a new service to speed up coffee orders.
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