According to The Sun, A popular American grocery chain, Save A Lot, has introduced its first-ever loyalty program, marking a significant step in its digital evolution. With over 800 stores nationwide, the discount retailer encourages customers to look for the new “dots” in its logo, which represent savings opportunities.
Earning Rewards Through Dots
The newly launched loyalty program is accessible via a mobile app, allowing customers to earn dots with every purchase. These dots can later be redeemed for free products, adding an extra incentive for shoppers. The app also offers exclusive coupons and deals, enhancing the overall shopping experience.
Trey Johnson, Chief Merchandising and Marketing Officer at Save A Lot, emphasized the benefits of this program: “Save A Lot Rewards marks our evolution in the digital space. Even as an independent, bannered wholesaler, we recognize the importance of personalized and incentivized shopping. There’s benefit in a loyalty program for everyone – more value for our shoppers to get better deals and value for us in learning more about who is shopping at Save A Lot, so we can better serve them.”
Special Offers for Loyalty Customers
To encourage participation, Save A Lot is offering one-time-use weekly deals for both new and existing loyalty customers until November 19. Users can download the Save A Lot Rewards app from the Apple and Android app stores to access these offers.
Store Closures and Challenges
The launch of the loyalty program comes on the heels of Save A Lot’s recent store closure in Buffalo, New York. The east-side location shut down after unsuccessful efforts to keep it afloat. Store owner Ron Horrigan cited financial difficulties exacerbated by looting, which resulted in significant losses.
“Everything went downhill after we got looted,” Horrigan told The Buffalo News. “I’ve been losing money for years, and it only got worse.” He noted that the store faced multiple theft incidents in 2022, and the insurance deductible of $5,000 did not cover the cleanup or restocking costs.
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Additionally, foot traffic at the store has dropped by 50% this year, and Horrigan has fallen six months behind on rent due to rising costs and minimum wage increases.
Lack of Support from the City
Despite his attempts to secure financial assistance from the city, Horrigan’s requests were denied. According to him, Mayor Byron Brown rejected his appeal because his sales figures were deemed too high for grant eligibility. “The city cries when somebody leaves, saying ‘Oh, it’s a food desert. Nobody’s coming in.’ Well, they don’t do anything when somebody’s going out, either,” Horrigan lamented.
Efforts by Upstate Supermarket, a Save A Lot franchisee, to take over the struggling location also fell through, as they could not agree on lease terms with Broadway Market.
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