According to The Sun, A prominent Harley-Davidson dealership in West Bend, Wisconsin, is set to close its doors on November 2, 2024, just days after another nearby dealership announced its impending closure for good in January. This unexpected closure puts 113 employees out of work and raises concerns about the future of Harley-Davidson dealerships in the region.
Details of the Closure
An email was sent to customers of the West Bend dealership informing them of the seasonal change within the Harley-Davidson dealer network. The message stated:
“West Bend Harley-Davidson will be seasonally closed for motorcycle, parts, and merchandise sales on November 2, 2024. Subsequent to this, the West Bend store will reopen as a full-line dealership in the Spring on Tuesday, April 1, 2025.”
During the winter months, customers will still have access to services at the nearby Windy City’s Milwaukee Harley-Davidson dealership, located less than half an hour away at 11310 W. Silver Spring Road, Milwaukee, WI 53225. All current service work will be completed at the West Bend location, and motorcycles in for service will be returned to their respective owners from that store.
Impact of Recent Dealership Closures
This announcement follows news of the Triton Trailers dealership in Hartford, Wisconsin, which will close permanently in January 2025. Additionally, the sale of another Harley-Davidson dealership in Kewanee, Illinois, has been confirmed, with plans to transfer ownership to Walter Brothers Harley Davidson in Peoria, Illinois. The Kewanee dealership had been a family-run business for over 25 years.
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The trend of closures continues with the announcement that a Harley-Davidson dealership in Long Island City, New York, also confirmed its closing, offering discounts of up to 75% in its final days. In recent months, Harley-Davidson has faced multiple dealership closures across the country, including Miracle City Harley-Davidson in Titusville, Florida, which shut its doors on September 1, leaving only two dealerships for the county’s 600,000 residents. The historic San Francisco Harley-Davidson dealership also closed after 110 years in business.
Conclusion
Harley-Davidson continues to operate over 1,400 independently owned dealerships worldwide. However, the recent spate of closures has raised questions about the brand’s presence in various regions and the overall stability of the dealership network. As the West Bend dealership prepares for its seasonal closure, loyal customers are encouraged to utilize nearby services to meet their motorcycle needs until the store reopens in the spring of 2025.
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